Why Certain Experiences Have Extraordinary Impact?

Insights from book The Power of Moments by Chip Heath and Dan Heath

About the book

We all have experienced wonderful moments in our lives that stand out in our memory. This book delves into some fascinating mysteries of experience and tries to answer the question “Why we tend to remember the best or worst moment of an experience, and forget the rest?”

This book will help us create meaningful experiences to

  • To Enrich our life.
  • To connect with others.
  • To make beautiful memories.
  • To improve experience of customers or patients or employes.

Some examples of how this can be useful in our practical lives:

  • What if a teacher could design a lesson that he knew his students would remember twenty years later?
  • What if a manager knew how to create an experience that would delight customers?
  • What if you had a better sense of how to create memories that matter for your children?

Key Message of the Book


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